Our contracts division specialises in installing television and v.h.f. aerial systems for large building projects and in installing individually-designed hi-fi systems in the home. Their work in high flats is so highly regarded that Ministry officials turn to them for guidance, particularly on the important points of safety, economy and standardisation.

Imhofs Contracts Division has installed aerial systems in New Towns, in blocks of flats, in hotels, in housing estates and, of course, in private houses. They work in conjunction with architects and interior designers, who find that their problems are fully appreciated by this firm with its knowledge of design and its tradition of service in domestic music reproduction.

From the technical viewpoint, our specifications for aerial installations are stringent. Careful checks ensure compliance with G.P.O. and D.S.I.R. requirements for field strength, picture and radiation. Roof-mounted aerials of Ministry approved pattern give a clean sky-line.

The Contracts Division's experience in the field and their meticulous attention to detail at all stages enables them to quote economically for work of this kind, a fact which is particularly attractive to local authorities.

• 6th floor : counting house
• 5th floor : Imhofs exclusive cabinets for housing hi-fi equipment
• 4th floor : hi-fi, stereo and radiogram showrooms
• 3rd floor : private offices
• 2nd floor : service shop for IM styli; accessories of all kinds; television showroom
• 1ST floor : radios, record players and tape recorders; export record reception and audition room;  export radio and radiogram showroom
• ground floor : entrance hall; classical record dept. and audition rooms; record tokens and pre-recorded tapes; IM styli
• lower ground floor : melody bar - popular and jazz records; self-service and audition room service; record storage cabinets and record tokens; imported foreign records: IM styli

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Imhofs belief in the need for good design influences the entire organisation. The creative workers, from the managing director (himself an industrial designer) down, follow a common policy aimed at producing cleanly simple, effective designs with a characteristically light touch. The results can be seen in the showrooms, the offices, the advertising, the publications and the company's products. On large projects the designers and craftsmen on the permanent staff work in complete harmony with specially chosen freelance designers ensuring continuity without stagnation.

E. LEWER (on the left) has shown in his years with us a special genius for designing cunningly simple methods of construction. He approaches each problem as an engineering draughtsman but also with the aesthetic appreciation of a Sunday painter and the contemplative detachment of an angler.
G. C. BATTLEDAY joined us in 1955 and is responsible for display throughout the store and also for our outside exhibitions. He has a talent for creating the animated displays that enliven our windows, all these being made in our own workshops.
J. F. WHITESIDE Cabinetmaker (left) a master craftsman with a proper pride in his skill in working wood, he joined Imhofs fifteen years ago and has completed many special cabinets and fittings in that time.
L. V. GREEN Chief Electrician (on the right) has supervised all our larger installations involving thousands of feet of conduit and flexible, in his thirteen years with us. Both of these craftsmen have made their own hi-fi installations at home.

Here on the second floor of Imhof House is a reception desk which is also a shop counter. Subscribers to our maintenance scheme call here or telephone (Museum 7878) when they want a service engineer to call, as an alternative to telephoning the Service Centre direct (Canonbury 1281). The receptionists have a direct line to the Radio Control Manager, Mr. Good, who maintains continuous contact with the service engineers while they are out on duty in their vans.

GLADYS WELLS service shop manageress, came to New Oxford Street after two years at our Service Centre at Islington. Ask her about styli, tapes, pick-ups, servicing or accessories and you will find that her friendly manner is backed by a wide knowledge and experience of her subject.
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Our showrooms practically adjoin Tottenham Court Road underground station

The following buses will take you to or near Imhofs:
1, 14, 19,23,24, 25, 29, 32, 38, 39, 73, 78, 127, 134, 176.

Alfred Imhof Limited 112-116 New Oxford Street London WC1

this year of hi-fi
written by the staff of Alfred Imhof Limited designed by Anthony Mann MSI A printed by The Hazell Press Wembley England

Alfred Imhof Limited
112-116 New Oxford Street
London WC2

telephone Museum 7878
telegrams Imcase-Westcent-London